Flanders for Foodies
Tourism Flanders and Flemish Mobility Minister Ben Weyts launched a new communication strategy designed to put Flanders on the map as a culinary destination for foodies. Prophets developed all the campaign materials for the launch, focusing on a number of portrait films to put super chefs Kobe Desramaults, Peter Goossens and Gert De Mangeleer in the picture.
Prophets brought in food photographer and film maker Piet De Kersgieter to produce the films. His expertise in his chosen field enabled him to render the purity of the products, the craftsmen and the chefs in breathtaking fashion.
The portrait films won us the coveted W3 Gold ‘best in show’ award. In 2016, the chef tool kit is being expanded with a host of on and offline materials that link Flanders as a destination with top chefs and artisan producers.
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